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Netflix

How Netflix disrupted television with on-demand streaming and original content.

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All 9 blocks

Key Partners

  • Content studios and production companies
  • Device manufacturers (Samsung, Apple)
  • Internet providers

Key Activities

  • Original content production
  • Recommendation algorithm
  • Licensing negotiations

Key Resources

  • Content library
  • Recommendation engine
  • Global production infrastructure

Value Propositions

  • Unlimited entertainment on demand
  • No ads on standard plans
  • Exclusive originals you can't watch elsewhere

Customer Relationships

  • Personalised home screen
  • Profiles for each household member
  • Download for offline

Channels

  • Smart TV apps
  • Mobile and web
  • Pre-installed on devices

Customer Segments

  • Households seeking entertainment
  • Binge-watchers
  • Film and series enthusiasts

Cost Structure

  • Content production and licensing (largest)
  • Streaming infrastructure
  • Marketing

Revenue Streams

  • Monthly subscriptions (Standard, Premium, ad-supported)

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Netflix | Business Model Canvas Template | mybmctool