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MarketplaceInspirationPro

Amazon

How Amazon built the world's largest marketplace and cloud business on the same infrastructure.

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All 9 blocks

Key Partners

  • Third-party sellers (60%+ of sales)
  • Logistics and delivery partners
  • AWS customers as indirect partners

Key Activities

  • Marketplace management
  • AWS infrastructure operation
  • Prime content and fulfilment

Key Resources

  • Logistics network
  • AWS cloud infrastructure
  • Prime membership base (200M+)

Value Propositions

  • Everything delivered fast
  • Lowest price guaranteed (or close)
  • AWS: build anything without owning infrastructure

Customer Relationships

  • Prime loyalty (free shipping + content)
  • Alexa and smart home ecosystem
  • Seller Central for merchants

Channels

  • Amazon.com and app
  • Alexa voice shopping
  • AWS direct sales and partner network

Customer Segments

  • Online shoppers (B2C)
  • Businesses on AWS (B2B)
  • Third-party sellers
  • Advertisers

Cost Structure

  • Fulfilment and logistics (largest)
  • AWS data centres
  • Content for Prime Video

Revenue Streams

  • Product sales and marketplace commissions
  • AWS (cloud services)
  • Prime subscriptions
  • Advertising

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Amazon | Business Model Canvas Template | mybmctool